Why Ad Agencies Should Have a Printing Partner
To paraphrase Forrest Gump, ad agencies and printing companies go together “like peas and carrots.” Ad agencies often handle a high volume of both digital and print designs for clients. Everything from client sales collateral to banners and posters can fall under the purview of an ad agency. With project after project coming from multiple clients, it can be tiring to constantly seek out the lowest price for printing.
Dispelling Misconceptions About Digital Printing
No matter the industry, some people struggle with letting go of the old ways in favor of the new. In the printing industry, this can lead to mounds of myths and misconceptions about digital printing. Here are some common misconceptions we’ve heard and the truth about digital printing: Myth 1: Digital printing is only for […]
Kickstarting the New Year with New Print Collateral
Digital printing and print collateral services constantly evolve, and we predict even more changes within the next year. After the whirlwind of 2020 and 2021, what can we expect from 2022 in the digital printing industry? Here are a few of our predictions, as well as what print collateral we think will continue to be […]
Preparing for Holiday Sales with Direct Mail Strategy
With Christmas right around the corner, the US is about to enter its largest spending weeks. Direct Mail offers the ability to capitalize. In 2020, the average American spent $998 on gifts, holiday items and other holiday expenses during the season. Over the past decade, ecommerce trends have risen enormously, but with more people traveling […]
Holiday Print Collateral to Help Your Customers Feel Holly and Jolly
We can’t believe the holiday season is here again! That means it’s time for us to prepare your holiday print collateral orders. There are so many types of collateral that can be used to make your seasonal branding merry and bright. Here are a few of our favorites! Company Christmas Cards These are the classic […]
Boost Your Business with Environmental Branding
When you think of ‘marketing’ and ‘branding,’ you likely think of business cards, pamphlets in your company colors, and maybe even your brand voice with customers. But have you ever considered how your actual office space or sales floor influences the way your customers see your brand? Environmental branding can transform any space from bland […]
Print Essentials to Attract Candidates When You’re Hiring
When your company is hiring, you want to find quality help as quickly as possible. Online listings can be effective, but they can also complicate your search with spam bot applicants or by being buried at the bottom of search results. Some of the most effective ways to tell people you’re hiring (especially for multiple […]
How to Use Stickers and Labels in Your Marketing
Look for scenarios where labels and stickers make sense. Kids aren’t the only ones who love stickers! It’s tempting to put stickers and labels on everything — even if they’re not necessarily needed. Look for spots in your current customer experience where a fun sticker can enhance branding or a label can give customers brief, […]
Tips for Designing a Menu Your Customers Will Love
You’ve perfected your signature dish. You know the secret sauce that will set your food apart from your competition. Now, you’re ready to build out the piece of collateral that will give your customers the key to tasting your delicious food: the menu. Design your menus with logic in mind. A menu isn’t a novel, […]
Helpful Hints on Key Print Design Terms
Accordion folds, bleed, bulk — printing involves a lot of odd terminology, especially for people who’ve never worked with a printer before. Communication is key for any successful printing project, but talking with print experts about a project, it can feel like they’re speaking a foreign language. Our Xerographics team wants to make sure we’re […]
