How to Green-ify Your Direct Mail Marketing Efforts
Direct mail marketing can be a highly effective way to reach potential customers. For companies looking to go green, however, it can be tricky to do sustainably. Fortunately, there are a number of steps you can take to reduce the environmental impact of your direct mail marketing while still achieving your goals!
The Benefits of Using Direct Mail in a Digital Era
Social media ads, sponsored posts, email marketing campaigns, push notifications — the onslaught of digital marketing sometimes feels like the only viable ways to reach your customers. But with so many people flocking to digital options, the door is wide open to create a meaningful campaign through print and direct mail. Here’s how direct mail […]
Why Direct Mail Marketing is a Brilliant Investment
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls block emails altogether. […]
The Convenience of Using Printing Services
If you’re a small business owner, you might often find yourself in need to get all kinds of different materials printed in bulk. Now you might print them in-house if you wish to, but the price and quality probably won’t justify it. You certainly can’t justify it when a printing service can provide higher quality […]
Large Format Printing Basics
The services for large format (wide format, grand format) printing services has grown significantly. As availability has increased for printing services, costs have decreased. Some types of large format printing include banners, banner stands, posters, rigid signs, window graphics, floor graphics, and wall graphics. Large format printing is used by advertisers, retail outlets, professionals, and […]
Xerographics Unveils the First HP Indigo 12000
Last Thursday, Xerographic Digital Printing ‘Rocked the House’ with an invitation-only showcase for their latest technology: the HP Indigo 12000. Throughout the evening, HP representatives revealed the advantages, as well as the ‘WOW’ factor, of this new cutting-edge technology. Co-President Steve Ebanks praised the new platform, adding, “This will change the way people think about […]
Digital vs. Offset – Keeping Up With The Changes
“Ch-ch-ch-ch-Changes” Surely David Bowie wasn’t thinking about printing when he wrote his hit song, “Changes” in 1971. But the chorus “Ch-ch-ch-ch-Changes” certainly fits what’s going on in the printing industry today. From Gutenberg’s movable type press in 1450, to the start of offset printing in 1875, people have found ways, more and more efficiently, to […]
