Looking to showcase your business and services at an upcoming tradeshow? Xerographic Digital Printing is one of the very best Orlando printing services that can help your business attract new customers. Here are some trade show banner tips to make your business stand out.
1. Advertise Your Services
With a large format or wide format banner, you can introduce attendees at the tradeshow to the services your business offers. A professional Orlando printing services company like Xerographic Digital Printing knows the right blend of colors and fonts to use to catch people’s attention and make them curious about your offerings.
To create an impactful banner, instead of merely listing services, also add a straight to the point and convincing description about how your services can improve the lives of customers.
2. Show Your Brand’s Quirky Side
Let’s face it. You are not going to be the only one at the trade show with a banner. For your banner to stand out, its content must be unusual, but in a way that makes people pay attention and want to know more about your company.
Accomplish this by adding a bit of humor to the content of your banner. The content can be text or in picture form. The more unusual and surprising your banner’s content, the more people are bound to pay attention to it, attracting them to check out what’s at your booth.
With the right quirky banner content, you could even become a viral online sensation, which means even greater publicity for your business.
3. Show Your Brand’s Values
Your banner can stand out from the crowd by sharing a message about your brand’s values that resonates with select members of the audience. For example, you could share a message that indicates your company stands with the LGBT community, or that you run an eco-friendly business.
Attendees in the audience that resonate with the values implied in your banner will want to show their support by visiting your booth and knowing more about your organization.
4. Promotional Offers
Everyone loves freebies and discounts. Promotional offers are such a potent marketing tool that it can convince people to buy a product they don’t immediately need. They buy it because they believe it’s too good a bargain to ignore.
Use your trade show banner to take advantage of this by showing attendees that your establishment has an ongoing sale or some other promotional offer. Offering a promotion will help you stand out by attracting interested attendees to your booth to find out more.
Conclusion
Remember that the format of your banner is just as important as its content. With the right colors, font, and images, your banner becomes a real eye-catcher that draws attention.
The most important thing is to make attendees at the trade show remember you. The banner should carry your logo so that once people spot it, they’ll know it belongs to your company.
We can help you accomplish this with the perfect banner. Our printing service company offers format printing and digital printing at affordable prices. Don’t go unseen at your next Orlando trade show. Contact us now for your free estimate and a banner that people won’t forget in a hurry.
