When you think of ‘marketing’ and ‘branding,’ you likely think of business cards, pamphlets in your company colors, and maybe even your brand voice with customers. But have you ever considered how your actual office space or sales floor influences the way your customers see your brand? Environmental branding can transform any space from bland to ‘brand.’
What is Environmental Branding?
Environmental branding is expanding your existing brand direction from your print assets onto your physical space. Think of it like branded interior design with more pizzazz. It’s a combination of graphic design, existing architecture, and interior design. Whether you’re in a standard office or a location like a restaurant, your company can benefit from having assets that remind customers of your voice and messaging.
Types of Environmental Branding
Wall Decals
Have a large, blank wall in your office that’s begging to be transformed? Wall decals are one of the best ways to use wall space without leaving permanent damage from things like frames or custom paint jobs. Decals range in size, with some custom decals taking up the entire wall!
Window Clings
Window clings are great ways to grab the attention of a customer, because they stick out on a transparent surface. Window clings are typically smaller than wall decals, but they can pack just as big a punch when paired with the right messaging and graphic design. Window clings can also spice up a boardroom or conference room that uses full-sized windows in place of an opaque wall.
Plexiglass
Speaking of designs that stick out on transparent surfaces, plexiglass customizations can add subtle (or not-so-subtle) branding to any space. Many companies opt to put their logo on a piece of frosted plexiglass and put it behind a front desk or executive suite. We’ve also seen companies transform office dividers by taking design details from the company logo and applying them to plexiglass dividers.
Mounted, enlarged photos
What better way to showcase the smiling faces of your brand by literally showcasing them on a piece of mounted art? If there’s a photo that embodies the energy of your company, we recommend getting that photo mounted and hung for all to see!
How to Determine What Environmental Branding Works Best
The types of environmental collateral showcased will look different for every business. Consider the spaces where your customers spend the most time. If the space has quite a bit of glass, a window cling might be the most functional. Does your office have a popular reception area? Invest in an enlarged photo that represents your business and place it behind the reception desk. The possibilities are endless, and when done right, environmental branding can add to a customer’s experience with your brand.
Don’t know where to get started? We’re here to help. As one of Central Florida’s leading digital print shops, we’re able to help businesses customize and install their environmental branding. From window clings to full-wall decals, we can take your design vision and make it a reality. Give Xerographics a call at 407-490-0690 or drop us an email at info@xerocopy.com.
