Congratulations — you successfully started your own business! Now, you get to tell people about it. While most small business owners lean toward digital marketing, we know that tangible print collateral still has a huge impact on how people find out about your business. If you’re just getting started, here are the 5 types of print collateral we think you should have to kick off your marketing:
Business Cards
We cannot stress this enough: every single employee at every company ever needs business cards. They’re so easy to slip into someone’s hand and immediately improve your chances of them remembering who you are and your company name. Give them away at events, slip them into goodie bags, put them next to your register, and add them to folders whether you’re networking, making first impressions, or attending a conference.
Direct Mail & Postcards
At Xerographic, we know the power of direct mail — especially for those in real estate. Consumers still prefer direct mail in many ways compared to online marketing. Why? Because they often come with coupons or information that directly motivates them to engage with a company.
Custom postcards, for example, are a great way to make a memorable impression. They create an opportunity to encourage recipients to stay connected with your company or to become a lifelong customer. You can even include a small digital element like relevant social media handles or online-specific discount codes for your services to increase your ROI and develop your brand. We’ve written about the power of direct mail marketing several times, so be sure to check out our other blogs about it!
Flyers
If you’re a brand-new business and want to promote opening events or specials, a flyer can help you get the message out! You can post them in public areas, ask local businesses if you can hang a business flyer in their window, or leave a stack of flyers at places your soon-to-be new customers frequent.
Brochures & Pamphlets
With custom brochures and pamphlets, the options are endless! Whether you’re a travel agency, retailer, ad agency, nonprofit, restaurant, or something in between, brochures are effective at informing your customers about a particular product or service you offer.
Booklets & Catalogs
Ever get excited about a Christmas catalog from your favorite company? That’s because catalogs and booklets are powerful! Booklets and catalogs are great ways to share product and company information. They can also be reference guides for product images, pricing, promotions, sales, and ordering procedures. And since so many people prefer visuals over reading mounds of text, catalogs and booklets are the perfect way to attract customers and increase revenue.
At Xerographic, we’ve helped plenty of Orlando-area businesses fulfill their print needs. From direct mailers to large-format printing, our team has you covered. We’re Central Florida’s leading digital printing facility. Leave us a note on our contact page or call us at 407-490-0690.
